Everyone loves to buy online, especially when there are online coupons that are available. If you have never heard of an online coupon and would love to find out how it works and where to find them then this is your lucky day.
When it comes to marketing, one of the best influences in getting a purchase is to offer huge discounts. Customers will never change when it comes to wanting to get the best deal out of a purchase. A Valassis study shows that around 61% of consumers are influenced by coupons for grocery purchases. An NCH Marketing survey also reports that around $3.1 billion in savings were experienced by consumers in 2017, due to online coupon redemption.
The key is for retailers to promote their online coupons to many. There is still a lot of room to grow for online coupon usage when making online purchases. Strategies may include a mix of both online and offline marketing in order to improve online coupon usage to drive sales.
What Are Online Coupons?
Online shoppers may see a box to enter a promo code during store checkout. When a code is entered, you may get a discount on your purchase or free shipping. Online coupons are discount coupons that contain these codes. It is similar to having a printed discount coupon that you can give a retailer when you make a purchase. I this case it is in digital form and all you have to do is to enter the code found in the online coupon in a box during online checkout. Each code may have a different value, retailers may offer different promotions per code. It can be in a form of a discount, free shipping or fixed promo amount for volume purchases.
There are certain conditions that need to be met for a shopping cart to accept and apply your online coupon code. Some will work if certain products are included in the purchase, while some may exclude particular products. Online coupons also have expiration dates and retailers can also limit the number of uses before it expires.
Types Of Online Coupons
There are 3 types of codes included in your online coupons: public, private and restricted.
Online coupons that are public can be used by anyone and can be used an unlimited number of times. This type of coupon code is always available on online coupon websites.
There are retailers who give out private codes which are given to a selected group of people only. They may be given to loyal customers as a privilege. These codes can only be used by the people who get them and they can’t be shared with others.
There are special online coupon codes that are restricted. This is strictly for the recipients use only. There is a software used that will recognize your information only and it will not allow anyone else to use the coupon code.
There are a lot of blogs and websites that have online coupon codes on their sites or they can lead you to find one on other websites. Retailers also release codes through newsletters via email. Make sure then to sign up with your favorite stores’ newsletter to be updated about their latest promos and offerings.
It is also common among sellers to offer big discounts with their coupon codes during holidays or sale season like Black Friday Sale, New Year’s Day, Christmas, Independence Day Sale, etc.
People love to shop especially during a sale, malls are usually packed and parking can be very difficult. This has resulted in the rise of online shopping. With online coupons, consumers get the same discount privileges plus the convenience of shopping online. No traffic, no long lines for payment, and products are shipped directly at your doorstep. This the reason why eCommerce has been projected to grow at a steady rate. This trillion dollar industry has been causing businesses to shift their marketing strategies and we can be sure that online coupon marketing is one of those strategies that companies will look into as a source of added revenue. Those who choose to stick with the traditional brick and mortar methods will surely be left behind.